The collection opens onto a fairytale garden. A tribute to the seasons and the art of welcoming home from the Arab world. Fruit and nature are the real protagonists of the olfactory tale, guarded by hand-decorated bottles.

An olfactory metamorphosis timed by the hours of the day, the story of the world's most elusive place. The hand-crafted crackle effect that coats each bottle like a unique piece of art. A color palette that reflects the changing hours of the day. An immersive collection that engages all the senses.

THoO is setting out on its journey through the contemporary world, cross-fertilising between art, music, styles, fragrances, painting, beauty, patisserie, nature and life, following the map of creative freedom.

A journey through British history, olfactory treasures captured in sparkling bottles, inspired by the jewels british royal family.

Sparkling and eccentric. Unpredictably designed bottles, new olfactory formulas inspired by original and surprising ingredients. The new artistic direction gives maximum freedom of expression. In a single word Crazy.