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Jovoy Mayfair, The Embassy of Rare Perfumes in London

More than 70 brands and 1000 different perfumes.

Be Different, Smell Unique!

What's New

Created in 2023, Giardini di Toscana offers a collection of luxury Italian fragrances inspired by the natural beauty of Tuscany. Each fragrance tells a story, a journey, a sensation.

Discover the brand

Exclusively at Jovoy

Discover the second collection of Eternal Journey exclusively at Jovoy, and let yourself be guided on a journey to your innermost depths. "Heart - Harmony - Happiness".

Find your true self

We Love

A deliberate move away from minimalism, MDCI perfumes are created in collaboration with talented perfumers and presented in uniquely aesthetic bottles, like true works of art.

ready for a guided tour

Exclusive Partnership : RED

Red is an addictive, voluptuous fragrance, a symbol of passion. Its juice comes in three parts: bergamot, jasmine and sandalwood. Born of an exclusive collaboration between Jovoy and Sora Dora.

Burning Desire

Must-See Jovoy Exclusives

  • Exclusivity
Giardini di Toscana - Bianco Latte

Gourmand

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Bianco Latte

GIARDINI DI TOSCANA
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Price £91.67
  • Exclusivity
Shiraz-Jovoy Mayfair Exclusive

Ambery, Oriental, Spicy

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Jovoy Mayfair Exclusive

SHIRAZ PARFUMS
Price £154.17
  • Exclusivity
Peach's Revenge

Fruity, Gourmand

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Peach's Revenge

SARAH BAKER
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Price £120.83
  • Exclusivity
Wavechild - Room 1015

Fruity, Aquatic

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Wavechild

ROOM 1015
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Price £104.17
  • Exclusivity
Red - Sora Dora x Jovoy

Fruity, Woody, Gourmand

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Red

SORA DORA
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Price £140.00
  • Exclusivity
Art Nouveau Cypress

Woody, Aromatic

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Art Nouveau Cypress

CLIVE CHRISTIAN
Price £408.33
  • Limited Edition
  • Exclusivity
Alkout - Electimuss London

Woody, Oriental

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Alkout

ELECTIMUSS LONDON
Price £250.00
  • Exclusivity
Papilio

Woody, Floral

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Papilio

PUREDISTANCE
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Price £379.17

Jovoy Mayfair

Situated in the heart of London, Jovoy is the perfect destination for fragrance lovers who enjoy exploring and discovering unique scents through a curated selection of niche brands in a cozy environment and surrounded by a dedicated team. Come and start/continue your perfume journey with us. Over a thousand olfactory experiences await you . . .