In black and white, sometimes gold, often red, JOVOY draws its graphic and aesthetic codes from the spirit of the times.

The perfume house, never loses sight of its founding principles: rarity, discoveries, wonder, nuances, joy, bias, loyalty, elegance, sensitivity, and an inexhaustible curiosity that its founder François Hénin and his long-time partners deploy in a contagious manner towards a market in perpetual evolution.

As an extension of the boutiques of Paris and Mayfair, our site offers a brand new experience with numerous functionalities that now allow you to read the olfactory profile of a perfume according to the creator's or artistic director's imagination, and to identify through multiple access points (raw materials, perfumer, olfactory families, brands, ...) which fragrance best suits your needs. Test multiple fragrances at home, in order to discover and experience in a relaxed atmosphere the richness of an olfactory discovery, just as offered in store.

For almost 10 years, whether sold alone or in themed boxes, the wide range of samples has contributed to the reputation of the Mayfair boutique, and it's not over yet!