There is a lovely ambiguity in the word “primordial”; a nice play on sound and meaning that distils mystery and harmonious vibes in equal measure.

Could these be the purest of waters, the foundations of the first signs of life on Earth, as mentioned by Jules Verne in Twenty Thousand Leagues Under the Sea? Or of the first neo-Colognes of an apprentice perfumer?

Is it about reinventing transparency or returning to the very sources of perfume itself, to the “first times”, to liberate ourselves of well-known sensations and break the laws of the genre?

These compositions are clever, studious, casual and classical and then suddenly something comes along and transforms it all with joyful abandon, giving voice to the random poetry of sensations. These perfumes are easy and comfortable, with the gift of infusing personality and heightening allure.