Immersed in city life, Anais Cresp came to realise that everyone has their own everyday addiction, the habit they can’t give up, and that these little temptations made life worth living. As someone raised in the ancient culture of perfumery, Anaïs understood that the scents of these addictions were as important as their effect; that the aromas of coffee houses, bars, bakeries, holidays and tattoo parlours are part of the reason we keep coming back to them. Soon, Anaïs hit on an idea: that these distinctive scents could be bottled and turned into fragrances. That perhaps, instead of the standard perfume notes, you could wear your favourite addiction on your skin.

Anais was keenly aware of the power of perfume and came upon the idea of a fragrance line inspired by the pleasures and addictions of everyday life. Luckily, she knew just the man to turn this daydream into a reality: her father Olivier, the master perfumer behind some of the most well-known fragrances on the planet, including Mugler’s iconic Angel, and recognised as the king of gourmand fragrances for many years. Together, father and daughter began to share ideas, stories, and eventually scents. Soon enough, Akro was born.