BORNTOSTANDOUT

Desires are inherent in all of us. The sober lifestyle is praised. But no matter what era we live in, desires of all kinds persist: impure, even obscene. It's also a metaphor for the false consciousness of Confucian values - "We're human too".

Can society's walls and borders hinder our desires? A freedom so oppressed by society that everyone's individuality is compromised: Born To Stand Out seeks to combat this modern-day obscurantism through fragrances that break the codes of good behavior.

    • New In
    Born to stand out - Dirty Heaven

    Floral, Ambery

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    Dirty Heaven

    BORNTOSTANDOUT
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    Price £160.00
    • New In
    Born to stand out - Dirty Rice

    Powdery

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    Dirty Rice

    BORNTOSTANDOUT
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    Price £160.00
    • New In
    Born to stand out - Drunk Saffron

    Oriental, Spicy

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    Drunk Saffron

    BORNTOSTANDOUT
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    Price £160.00
    • New In
    Born To Stand Out - Happy Nuts

    Gourmand, Woody

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    Happy Nuts

    BORNTOSTANDOUT
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    Price £160.00
    • Online Exclusive
    • New In
    Born to stand out - Indecent cherry

    Fruity, Gourmand, Floral

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    Indecent Cherry

    BORNTOSTANDOUT
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    Price £160.00
    • New In
    Mad Honey

    Gourmand

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    Mad Honey

    BORNTOSTANDOUT
    Price £160.00
    • New In
    Born To Stand Out - Nanatopia

    Gourmand

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    Nanatopia

    BORNTOSTANDOUT
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    Price £160.00
  • New In
Born to stand out - Dirty Heaven

Floral, Ambery

Wishlist - You must be connected to your personnal account

Dirty Heaven

BORNTOSTANDOUT
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Price £160.00
  • New In
Born to stand out - Dirty Rice

Powdery

Wishlist - You must be connected to your personnal account

Dirty Rice

BORNTOSTANDOUT
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Price £160.00
  • New In
Born to stand out - Drunk Saffron

Oriental, Spicy

Wishlist - You must be connected to your personnal account

Drunk Saffron

BORNTOSTANDOUT
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Price £160.00
  • New In
Born To Stand Out - Happy Nuts

Gourmand, Woody

Wishlist - You must be connected to your personnal account

Happy Nuts

BORNTOSTANDOUT
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Price £160.00
  • Online Exclusive
  • New In
Born to stand out - Indecent cherry

Fruity, Gourmand, Floral

Wishlist - You must be connected to your personnal account

Indecent Cherry

BORNTOSTANDOUT
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Price £160.00
  • New In
Mad Honey

Gourmand

Wishlist - You must be connected to your personnal account

Mad Honey

BORNTOSTANDOUT
Price £160.00
  • New In
Born To Stand Out - Nanatopia

Gourmand

Wishlist - You must be connected to your personnal account

Nanatopia

BORNTOSTANDOUT
Try me
Price £160.00

Everything about
BORNTOSTANDOUT

BORNTOSTANDOUT® is an exciting niche fragrance brand from Seoul, South Korea with an addictive collection of smooth, slinky unisex perfumes. The brand was birthed from the heart and soul of founder and creative director Jun Lim, a self-proclaimed fragrance nerd and free-spirited bohemian who escaped the prescriptive world of finance to pursue his creative, rule-breaking aesthetic dreams. The BTSO fragrances and branding intentionally push the boundaries of conformist culture, while paying tribute to Korea's aesthetic traditions.

We live unconsciously in the closed minded frame of pre-determined socially right and standardized way of life, but we feel comfort in it because we want to be considered « normal » in the society. Living a life uncritically. We rebel against the standards. YOU WERE BORN TO STAND OUT