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E Cashmere Musk

Âme du Cœur

Red Vibration

Jeroboam

Floro

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The Jovoy Experience

Discover our Fragrances

The perfect scent(s) for you

Find yours

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Jovoy Mayfair, The Embassy of Rare Perfumes in London

More than 70 brands and 1000 different perfumes.

Be Different, Smell Unique!

What's New

Xerjoff is a journey to the most precious realm in the world of luxury perfumes. Thick, tactile and mysterious, that's what best describes Xerjoff's V collection where velvet is celebrated.

Fragment of an Italian story

The Hot Pick

Each Sarah Baker fragrance tells a unique story, harnessing scent’s ability to vividly evoke memories, ideas, and feelings full of intriguing nuance and spectacular fantasy.

I want It

Exclusively at Jovoy

Essential Parfums, as its name suggests, is intended to be as simple as possible while offering uniquely luxurious scents. Simplicity is the ultimate sophistication.

Simplicity is the key

We love

CARNER BARCELONA is a lifestyle perfume brand that brings you the contemporary spirit of Barcelona. The frangrances evokes its history, culture, art and design.

perfume without compromise

Must-See Jovoy Exclusives

  • Exclusivity
Gladiator - Sora Dora

Aquatic, Leathery, Fougere, Fruity, Marine, Smoky

Wishlist - You must be connected to your personnal account

Gladiator

SORA DORA
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Price £168.00
  • Exclusivity
Dame d'Or

Oriental, Powdery

Wishlist - You must be connected to your personnal account

Dame d'Or

1907 PERFUMES
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Price £180.00
  • New In
  • Exclusivity
Sarah Baker - Symmetry

Citrusy, Woody

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Symmetry

SARAH BAKER
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Price £125.00
  • Exclusivity
Art Nouveau Cypress

Woody, Aromatic

Wishlist - You must be connected to your personnal account

Art Nouveau Cypress

CLIVE CHRISTIAN
Price £490.00
  • New In
  • Exclusivity
Electimuss - Cupid's Kiss

Ambery, Leathery, Spicy

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Cupid's Kiss

ELECTIMUSS LONDON
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Price £395.00
  • Exclusivity
ARC_FENIX

Ambery, Aromatic, Woody, Spicy, Citrusy

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Fenix

L ARC
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Price £199.00
  • Exclusivity
Bois Impérial - Essential Parfums

Woody, Spicy

Wishlist - You must be connected to your personnal account

Bois Impérial

ESSENTIAL PARFUMS
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Price £72.00
  • Exclusivity
White - Puredistance

Floral, Woody, Musky

Wishlist - You must be connected to your personnal account

White

PUREDISTANCE
Price £275.00

Jovoy Mayfair

Situated in the heart of London, Jovoy is the perfect destination for fragrance lovers who enjoy exploring and discovering unique scents through a curated selection of niche brands in a cozy environment and surrounded by a dedicated team. Come and start/continue your perfume journey with us. Over a thousand olfactory experiences await you . . .