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Jovoy Mayfair, The Embassy of Rare Perfumes in London

More than 70 brands and 1000 different perfumes.

Our JOVOY Signature

The elegance of a clean, caressing, enveloping musk blended with deep woody notes. A bewitching trail, a magnetic aura, an unforgettable signature that leaves an intimate and addictive mark.

Like a second skin

1907 Perfumes' novelty

Muscaccino, a hybrid of the words "musk" and "cappuccino". This fragrance reminds you of the first sip of coffee with milk in the morning, lifting your mood and energy level. Discover it now, only at Jovoy.

cosy sunday morning

What's new

After the Roman collection, Adamo Parfum launched the Costiera collection inspired by the founder's favourite beaches around the world. Each fragrance captures the essence of these distinctive places. Exclusively at Jovoy.

heaven on earth

Exclusive Partnership : RED

Red is an addictive, voluptuous fragrance, a symbol of passion. Its juice comes in three parts: bergamot, jasmine and sandalwood. Born of an exclusive collaboration between Jovoy and Sora Dora.

Burning Desire

Step into spring with our selection

  • Out of Stock
  • Exclusivity
Widian - Ginger

Spicy, Citrusy

Wishlist - You must be connected to your personnal account

Ginger

WIDIAN
Price £156.00
  • Exclusivity
Seven - Sora Dora

Ambery, Woody, Oriental

Wishlist - You must be connected to your personnal account

Seven

SORA DORA
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Price £168.00
Amabile - Xerjoff

Fruity, Floral, Spicy

Wishlist - You must be connected to your personnal account

Amabile

XERJOFF
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Price £265.00
  • Exclusivity
Fig Infusion - Essential Parfums

Woody, Fruity

Wishlist - You must be connected to your personnal account

Fig Infusion

ESSENTIAL PARFUMS
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Price £72.00
Jeroboam - Floro

Fruity, Woody

Wishlist - You must be connected to your personnal account

Floro

JEROBOAM
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Price £250.00
Gift - Jovoy Mayfair
Cannabis Fruttata - Bois 1920

Green, Woody, Aromatic

Wishlist - You must be connected to your personnal account

Cannabis Fruttata

BOIS 1920
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Price £155.00
RAN_ALCHIMIE_DU_MATI

Floral

Wishlist - You must be connected to your personnal account

Alchimie Du Matin

RANCÉ 1795
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Price £120.00
Sakura

Floral, Gourmand

Wishlist - You must be connected to your personnal account

Sakura

ORMONDE JAYNE
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Price £195.00
  • New In
Houbigant - Petales De Magnolia

Fruity, Floral

Wishlist - You must be connected to your personnal account

Petales De Magnolia

HOUBIGANT PARIS
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Price £140.00

Jovoy Mayfair

Situated in the heart of London, Jovoy is the perfect destination for fragrance lovers who enjoy exploring and discovering unique scents through a curated selection of niche brands in a cozy environment and surrounded by a dedicated team. Come and start/continue your perfume journey with us. Over a thousand olfactory experiences await you . . .