“The creation of each fragrance begins with a long, well-thought out idea to elicit emotions from a simple combination of noble raw materials…” - Jean-François Cabos
“It’s couture!” An early compliment paid to the brand’s perfume compositions gave rise to the name Atelier Flou for the term ‘couture flou’ is suggestive of careful, hand crafted artistic craftsmanship full of diaphanous textures and free-flowing cuts. The term ‘le flou’ - whose contemporary meaning might be ‘soft focus’ – primarily refers to a manner of painting that accentuated an artwork’s transparency by concealing the presence of any brushstrokes on the canvas. It’s a remarkably French concept that informs the outlook and output of Atelier Flou, whose fragrances are like vapor trails that adorn the body and comfort the soul.
The art of haute perfumery is a noble, centuries old craft whose great tradition is perpetuated by Atelier Flou who meticulously choose the rarest natural essences, blending them patiently with a unique know how which has been learned and earned. They cultivate the taste for novelty in a way that respects the passing of time. They don’t follow trends, nor do they strive to astonish and surprise. They simply create for the pleasure of formulating subtle, well balanced, refined harmonies, whose discovery will bring you pleasure hour after hour and day after day.