After spending seven years developing niche fragrance products at a global perfume house, Holly Hutchinson founded Memoize London to create perfume with a different approach. The vision was to tailor truly unique and directional perfumes that combine effortless wearability with a personalised, bespoke touch.
To do that, Holly curated a top team of experienced British perfumers, utilising materials sourced from the world’s most reputable material suppliers, to produce a world class collection of scents.
Vegan, cruelty-free, sustainably sourced and UK-crafted, every fragrance is an extrait de parfum that contains 20-30% oil and has a longevity of 10-12 hours with great sillage. Each scent dances poetically and fluidly through two main themes, The Dark Range inspired by the Seven Deadly Sins and The Light Range inspired by the Seven Heavenly Virtues.