Founded by Michael Partouche – aka Dr. Mike – Room 1015 was born out of its creator’s boredom within the uninspiring world of pharmacy. By fusing his apothecary expertise with his undulating passion for psychedelic rock, Dr. Mike launched his first foray into men’s grooming – a powerful antidote to anonymity, defined by full-volume fragrances and radical rock aesthetics.
So press stop and rewind to a time when the Continental Hyatt Hotel, aka the “Riot House”, was the place to be. The 1970s was a decade of total delirium for any self-respecting rock group. And Los Angeles was an inevitable stop on the journey.
The motorcycles in the hallways, the rooftop pool overflowing with bubbles, Jim Morrison dangling from a balcony, the epic battles of Keith Moon from The Who… Or, even more iconic, the Christ-like Robert Plant who took himself for a Golden God above the Sunset Trip with his angel’s hair, Nepalese bracelets and skimpy T-shirt, convinced that he had finally found the Stairway to Heaven.
Today, Room 1015 remains a place of contemplation. The nostalgia of an era of absolute freedom, where the air still holds the lingering smells of sweat, leather, fur, alcohol, a burned patchouli leaf and an open flight case…