Familia Familia is an Italian perfume brand who's concept is rooted in the broader concept of family - meaning a network of loved ones and kindred spirits. The choice of the name focuses of the indisputable and utterly personal sense of family because, to each and every one of us, there are personal and emotional identities and feelings that are tied to the very notion of our 'family'. These emotions are intended to be tickled by the olfactory suggestions proposed by Familia Familia.
The medium of perfume is universally recognised as the highest means for the recollection of memories and thus it becomes an indispensable ally to narrate old memories or to stimulate new emotions. And as such Familia Familia speaks a very contemporary language with their fragrances. Destroying any reference to gender or role they've built a range of truly unisex scents - some of which are alcohol free and intended for children - emphasising the idea of sharing.
There are no set courses, no limits for the creation of your own olfactive suggestions. The names of Familia Familia's scents represent the titles for your personal stories. They're pages to remember and blank sheets that are yet to be written in your own personal life.
Jovoy is proud to be the exclusive stockist of Familia Familia in the UK.