Welton London is an invitation to an olfactory journey; one that presents a tangible sense of refined and contemporary elegance.
During his many trips to the Middle East, John-Paul Welton fell in love with the local culture in which fragrance plays such an important role. He learned how fragrances can give a place an individual identity, whisking you away on a journey whilst also transporting you to imaginary realms, so he decided to explore the wealth of possibilities in creating fine fragrance. Believing unparalleled experience vital to ensure quality products he decided to create all of his fragrances in France and this exceptional work led to collaborations with prestigious fashion houses such as Christian Lacroix and Karl Lagerfeld.
Welton London’s Eau de Parfum collection explores the theme of John-Paul’s ‘Olfactory Journey’, drawing inspiration directly from his travel diaries made when touring countries like Italy, Egypt, Spain and the Middle East. Because of this his perfumes feel very intimate, reflecting the emotions he felt at a specific moment when drinking in the beauty of a specific place.
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