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BEGIM

The Begim brand aims to highlight the amazing cultural patrimony of their home country of Uzbekistan through their unique smelling perfumes.


Their Treasure Collection transports us to the ancient Silk Road (which ran from China to Turkey) on which Uzbekistan sits, to discover the wonders of the cities of Samarkand and Bukhara and the treasures that once passed through them. The patterning of the collection reminds us of the amazing shades of the traditional mosaic ornaments which embellish the buildings of the cities in question, whilst the bottle’s coloration is drawn straight from the rooftops and the iconic domes that dot the cityscapes.



• AVAILABLE EXCLUSIVELY AT JOVOY IN THE UK •


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