The Fragment Collection is a new creative outlet from the house of 1907. Comprised of three scents (at the time of publication) it's an exploration of modernity with the brands same level of attention to detail...
Whittoria is reportedly an exploration of how men think a woman should smell. 'Clean' was the most pervasive answer when the brand conducted it's research so thats why there's a big lean towards the powdery, white floral and musk elements (it's also why the word white is hidden in the name). The apple note is there to infer femininity and the myrrh was included to create intrigue.
"The scent of a woman and the victory of femininity. The scent of femininity selected by men."
Ingredients: Alcohol, Parfum, Aqua, Butylphenyl methylpropional,Benzyl salicylate, Hydroxycitronellal, Linalool, Limonene, alpha-Isomethyl ionone,Coumarin, Citral, Benzyl alcohol, Benzyl benzoate, Geraniol, Amyl cinnamal,Cinnamal.