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E Cashmere Musk

Âme du Cœur

Red Vibration

Jeroboam

Floro

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The Jovoy Experience

Discover our Fragrances

The perfect scent(s) for you

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Jovoy Mayfair, The Embassy of Rare Perfumes in London

More than 70 brands and 1000 different perfumes.

Be Different, Smell Unique!

Exclusive Partnership : RED

Red is an addictive, voluptuous fragrance, a symbol of passion. Its juice comes in three parts: bergamot, jasmine and sandalwood. Born of an exclusive collaboration between Jovoy and Sora Dora.

Burning Desire

What's New

Xerjoff is a journey to the most precious realm in the world of luxury perfumes. Thick, tactile and mysterious, that's what best describes Xerjoff's V collection where velvet is celebrated.

Fragment of an Italian story

Exclusively at Jovoy

Essential Parfums, as its name suggests, is intended to be as simple as possible while offering uniquely luxurious scents. Simplicity is the ultimate sophistication.

Simplicity is the key

We love

CARNER BARCELONA is a lifestyle perfume brand that brings you the contemporary spirit of Barcelona. The frangrances evokes its history, culture, art and design.

perfume without compromise

Must-See Jovoy Exclusives

  • New In
  • Exclusivity
Red - Sora Dora x Jovoy

Fruity, Woody, Gourmand

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Red

SORA DORA
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Price £168.00
  • Exclusivity
ARC_FENIX

Ambery, Aromatic, Woody, Spicy, Citrusy

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Fenix

L ARC
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Price £199.00
  • New In
  • Exclusivity
Peach's Revenge

Fruity, Floral

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Peach's Revenge

SARAH BAKER
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Price £145.00
  • Exclusivity
Bois Impérial - Essential Parfums

Woody, Spicy

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Bois Impérial

ESSENTIAL PARFUMS
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Price £72.00
  • New In
  • Exclusivity
Electimuss - Cupid's Kiss

Ambery, Leathery, Spicy

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Cupid's Kiss

ELECTIMUSS LONDON
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Price £395.00
  • Exclusivity
Dame d'Or

Oriental, Powdery

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Dame d'Or

1907 PERFUMES
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Price £180.00
  • Exclusivity
White - Puredistance

Floral, Woody, Musky

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White

PUREDISTANCE
Price £455.00
  • Exclusivity
Art Nouveau Cypress

Woody, Aromatic

Wishlist - You must be connected to your personnal account

Art Nouveau Cypress

CLIVE CHRISTIAN
Price £490.00

Jovoy Mayfair

Situated in the heart of London, Jovoy is the perfect destination for fragrance lovers who enjoy exploring and discovering unique scents through a curated selection of niche brands in a cozy environment and surrounded by a dedicated team. Come and start/continue your perfume journey with us. Over a thousand olfactory experiences await you . . .